Mobile BI Market

Global Mobile BI Market Size (2024 to 2029)

The global mobile BI market is foreseen to progress from USD 17.27 billion in 2024 to USD 47.05 billion in 2029, at a CAGR of 22.2% from 2024 to 2029.

Mobile business intelligence solutions are being implemented to keep up with your competitors and try to gain an advantage over the competition. Profile reports in the cloud and local providers of business intelligence software and services for data management for SMBs and large organizations are widely deployed to apply analytics and modelling to large volumes of business data and produce meaningful and visual reports that summarize business information. IoT integration enables mobile devices to communicate, analyse and share data about the physical world through networks and cloud-based software platforms. A personalized offer at the best price in real-time and providing location-based services directly in the retail store is a crucial market driver. The growing adoption of the Enterprise Mobile Application Platform is increasing the market as it involves both a mobile client application and a mobile middleware server where the middleware server helps manage data.

Customers use mobile as the primary platform in the retail industry, especially the e-commerce business, which will likely be the primary source of demand for mobile analytics solutions. This allows retailers to analyse large amounts of data and make the best business decisions. Data collected for mobile analytics generally includes page views, visits, visitors, and countries, whereas retail analytics solutions use predictive analytics to enable retailers to develop strategies for their operations, including product categorization, pricing, marketing, management inventory level, visibility, etc. through which the possibilities of return-on-investment increase.

Global Mobile BI Market Drivers:

The healthcare industry worldwide is increasing as the government's creation of various tools for the healthcare sector is expected to drive the growth of the implementation of databases and big data analytics. With the increase in smartphone users, the market has generated significant turnover. Real-time accessibility of information on multi-mobile platforms drives the mobile BI market, and its growth is expected to increase further during the forecast period.

The data engineering platform can transform customer data sources in the store into a significant competitive advantage for retailers. Stores receive signals from mobile devices near their neighbourhood, and when the mobile user activates Wi-Fi or Bluetooth, stores can obtain the user's individually assigned IP address. With this unique address, retail stores can know how many customers are in the store and who is nearby. For instance, MixPanel tools provide a mobile web analytics solution that analyzes data in real time, with funnel analysis, in-depth analysis, and cohort analysis to track customer retention in the retail industry. Flurry's analysis, primarily based on user acquisition, provides information on active users, session length, frequency, retention, audience personality, and demographics. It also provides information on mobile devices, operators, and firmware versions. Many large companies like Skype, AOL, Google, MTV Networks, Facebook, and others use this tool for their website and application analytics.

Global Mobile BI Market Restraints:

The global mobile business intelligence (BI) market has several significant constraints that limit its growth and acceptance. One fundamental difficulty is the concern for data security and privacy. As enterprises increasingly rely on mobile BI solutions to access and analyze essential business data while on the road, the danger of data breaches and unauthorized access becomes more critical. Ensuring the privacy of the information shared and processed via mobile BI systems is critical for fostering confidence between users and companies.

REPORT COVERAGE:

This research report on the global mobile BI market has been segmented and sub-segmented based on application, industry, component and region.

Global Mobile BI Market - By Application:

• Fraud and Security Management
• Sales and Marketing Management
• Predictive Asset Maintenance
• Management of Risk and Compliance
• Supply Chain Management and Operations

Global Mobile BI Market - By Industry:

• BFSI
• IT and Telecommunications
• Health and Life Sciences
• Government and Defense
• Energy and Utilities
• Media and Entertainment
• Others (manufacturing, education, transport, and logistics).

Global Mobile BI Market - By Component:

• Software
• Services

Global Mobile BI Market - By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

North America is an essential player in developing and implementing new technologies. It has new companies focused on big business analytics and data analytics with a strong supremacy in the ICT industry due to the presence of big companies like Apple, Facebook, IBM, and Google. Additionally, North America is ranked as the top contributor to the mobile analytics market due to its technological acceptability and higher level of consumer usage than other developed markets.

KEY MARKET PARTICIPANTS:

Key players in the Global Mobile Business Intelligence (BI) Market report include IBM Corporation (US), SAP SE (Germany), Microsoft Corporation (US), Oracle Corporation (US), Micro Strategy (US), SAS Institute (US), Tableau Software (US), Information Builders (US), TIBCO Software (US), Yellowfin International Pty Ltd. (USA), Qlik and Others

RECENT HAPPENINGS IN THE MARKET:

• January 2019: MicroStrategy Incorporated, a renowned enterprise mobility and analytics software provider, announced its first and only initiative platform for hyperintelligence, transformational mobility, and analytics. It will transform how users access the information they need to make countless decisions every time of day, and organizations can inject information directly into a user's web workflows using a HyperCardTM feature.
• In June 2016, Tableau Software released Tableau Mobile for Android phones. Tableau offers fast and native mobile applications for iPhone, iPad, Apple Android tablets, and Google's mobile operating system.
• In October 2015, Oracle introduced visual cloud analytics with a new cloud data visualization service, which makes rich and commanding visual analytics accessible to all business users. Creating and sharing analytical information is compatible with mobile devices, tablets, and desktops, allowing total flexibility and unlimited access.